Press kit

Logos, ads and facts.Ready to use.

Everything you need to write about or feature My Permit Pass: logos, app screenshots, video ads in five languages, key facts and a one-page fact sheet.

Download the kit (1.8 MB)[email protected]

59 video ads · 3 formats · 5 languages

About

About My Permit Pass

Boilerplate you can paste as is. Please keep the product name as two words or one: My Permit Pass or MyPermitPass.

One sentence

My Permit Pass is a DMV permit test prep app with exam-style practice questions for every state, road scenes that show why an answer is right, and an AI tutor that explains in five languages.

One paragraph

My Permit Pass helps new drivers prepare for their state's DMV permit test. Learners practice with exam-style questions built for their state, take mock exams graded to their state's passing standard, and review the questions they missed. Many situational questions come with a top-down road scene that plays after you answer, so the rule is something you see, not just something you memorize. An AI tutor explains the answers in English, Spanish, Chinese, Korean or Russian. My Permit Pass is available on the web and on iPhone, iPad and Android, with a free account and one-time plans instead of a subscription. It is an independent study tool and is not affiliated with any DMV or government agency.

Key facts

The short version

What it is: DMV permit test prep: exam-style practice questions, mock exams and an AI tutor
Coverage: All 50 states + D.C., with questions for each state's permit test
Road scenes: Many situational questions include a top-down road scene that plays after you answer
Mock exams: Graded to each state's passing standard
Languages: English, Español, 中文, 한국어, Русский
Platforms: Web at app.mypermitpass.com, iPhone, iPad and Android
Free: Free trial of 3 questions. A free account includes 6 questions and 3 road scenes a day
Paid plans: Single State: $24.99 for 6 months. Complete: $39.99 for 12 months. One-time payments, no subscription
Pass Guarantee: Pass Guarantee (terms apply)
Press contact: [email protected]

iPhoneApp Store AndroidGoogle Play

My Permit Pass is an independent study tool and is not affiliated with any DMV or government agency.

Logos

Logo files

Use the full-color logo on light backgrounds and the on-dark version on asphalt or photos. Leave clear space around it at least as wide as one P of the mark.

Full color
Navy mark, orange wordmark. For light backgrounds.
PNG · 25 KB
On dark
White mark, coral wordmark. For asphalt and dark photos.
PNG · 33 KB
All white
One color, for brand orange or busy dark images.
PNG · 50 KB
With lane line
The footer lockup with the lane line and car.
PNG · 16 KB
MPP mark
Vector mark without the wordmark.
SVG · 3 KB PNG · 46 KB White SVG · 3 KB White PNG · 34 KB
App icon
Asphalt, the white mark and a lane line. Stores round the corners.
PNG 1024 · 16 KB PNG 512 · 17 KB

Please don’t

Stretch, squash, rotate or outline the logo
Recolor the mark or the wordmark
Place the full-color logo on a dark or busy background
Imply that My Permit Pass is a DMV or government service

All logos (ZIP · 465 KB)

Color & type

Road colors

The app is built from the road: asphalt, lane yellow, a go orange for the one thing to press, and mint for the right answer.

Asphalt
#15191EBackgrounds, dark surfaces
Go orange
#D4401FPrimary buttons, the one loud thing
Lane yellow
#F5C518Lane lines, stickers
Mint
#00BAC0Correct answers, “you”
Paper
#F5F7F9Light backgrounds
Ink
#303030Body text on light

Instrument Sans

Headlines and body for English and Spanish. Bold, tight, sentence case.

Inter · Русский

中文 · 한국어

Inter for Russian. System Noto Sans for Chinese and Korean.

Color & type sheet · PNG · 95 KB

Screenshots

The app, as it ships

Captured from the app. Each image comes framed in a device and as the raw screen.

Video ads

Every spot, its own mood

Silent, captioned, 8 to 15 seconds. Vertical for Reels, Stories and TikTok; landscape for YouTube, web and TV; square for feeds. Text stays inside the platform safe zones.

The app, in action

A dedicated app for iPhone, iPad and Android, not just a website: the daily reminder, the home-screen icon, and the real app on screen — road scenes, the AI tutor, test readiness and mock exams.

A real app for iPhone and Android
iPhone, Android, iPad and foldables, ending on the App Store and Google Play
MP4 9:16 · 1.3 MB
A daily reminder, at your time
Only in the app: the reminder on the lock screen, one tap into practice
MP4 9:16 · 689 KB
Right on your home screen
Android: tap the icon and pick up where you left off
MP4 9:16 · 831 KB
Answer first, then watch it play out
Real app: tap an answer, the road scene plays, the explanation follows
MP4 9:16 · 969 KB
Ask the AI tutor
Real app: a question for the tutor, answered in plain words
MP4 9:16 · 723 KB
Know where you stand
Real app: test readiness on Home, then your route through every topic
MP4 9:16 · 946 KB
Practice like it’s test day
Real app: an exam-style mock exam, question by question
MP4 9:16 · 843 KB

Spots

Don’t imagine it. See it.
Cinematic, dark asphalt, a real road scene
MP4 9:16 · 832 KB
Who goes first?
Quiz hook with a countdown and the reveal
MP4 9:16 · 524 KB
Permit test coming up?
Kinetic lane yellow, cars zipping past
MP4 9:16 · 539 KB
Study in your language
Calm and warm, five languages in turn
MP4 9:16 · 1.1 MB
Is your teen ready?
Clean paper, for parents: mock exams and price
MP4 9:16 · 653 KB
Wait… why?
The AI tutor answers in a chat
MP4 9:16 · 492 KB
The app in 15 seconds
Device showcase, five screens
MP4 9:16 · 843 KB
Know this sign?
Sign flash quiz with four options
MP4 9:16 · 376 KB
Guessing vs. knowing why
Before and after, gray to color
MP4 9:16 · 363 KB
3 things to know
Numbered explainer with road scenes
MP4 9:16 · 686 KB
Permit test in 7 days?
Fresh mint, a week of daily practice
MP4 9:16 · 414 KB
No subscription
Go orange, the two one-time prices
MP4 9:16 · 293 KB
Am I ready?
Mock exam score reveal, example result
MP4 9:16 · 371 KB
Practice the road
Driver’s view at dusk
MP4 9:16 · 421 KB
Four lines
Type only, quiet paper
MP4 9:16 · 167 KB
Level 1: permit test
Retro arcade, pixel car
MP4 9:16 · 492 KB
Built for your state
Tile map of all 50 states + D.C.
MP4 9:16 · 426 KB
Late-night study session?
Night drive, headlight glow
MP4 9:16 · 488 KB
Same merge. Two choices.
Split screen, wrong vs. right
MP4 9:16 · 710 KB
Start free
Sticker collage on paper
MP4 9:16 · 479 KB